I design clear, scalable products across FinTech, ERP, SaaS, E-commerce, and multi-role platforms bridging complex system logic with intuitive UX from problem framing through delivery.
Deep-dive case studies spanning FinTech, enterprise ERP, and consumer platforms.
Enterprise HR, labor law compliance, and operations platform for Egypt & Saudi Arabia. Led end-to-end UI/UX design across 4 core modules: Executive Dashboard, Personnel Affairs, Leaves & Attendance, and Payroll.
Role-based companion app with seamless self-service for employees and 1-tap approvals for managers.
Mobile-first redesign of Egypt's Apple retailer, driven by a SimilarWeb audit that found a 38.29% bounce rate, higher on mobile and worse than competitors.
5-day rapid UX audit and redesign empowering parents to track student evaluations under Saudi Design Standards.
End-to-end commercial kitchen SaaS with role-based dashboards for Admins, Chefs, and Staff. Benchmarked 4 market competitors to shape a simpler, unified platform.
Mobile platform for real-time miner monitoring, profit tracking, 1-tap withdrawals, and invoice management. First project as design team lead.
I design clear, scalable products across enterprise SaaS, ERP, and complex multi-role platforms working from problem diagnosis through to production handoff.
Moving teams from ambiguous feature requests to framed, measurable product outcomes.
Turning complicated business logic into flows detailed enough to build effortlessly.
Patterns and architectures that survive the next release, not just the current screen.
Staying close to implementation so design intent survives handoff 100%.
Cross-functional validation from design leadership and engineering collaboration.
“Yasmin is one of the most hardworking UX designers I've ever worked with, with ownership mentality to go beyond UX design.”
“I highly recommend working with her. She is a talented UI/UX professional, creative, detail-oriented, and very cooperative. She consistently demonstrated a strong understanding of user needs and delivering high-quality designs.”
"From leading design teams early in her career to handling complex FinTech, SaaS, and ERP systems, Yasmin proves that hands-on execution combined with continuous learning leads to excellence. Her ability to analyze requirements, integrate AI into design workflows, and focus on delivering end-to-end product value makes her a standout Product Designer."
